Analogix announces the industry’s first low-power, low-cost DisplayPort to HDMI or DVI converter that lets consumers watch video from their DisplayPort enabled PCs on flat-panel TVs and large LCD monitors

Analogix Semiconductor, a world leader in high-performance digital multi-media interface solutions, today released the industry’s first low-power DisplayPort to HDMI or DVI converter. The Analogix ANX9830 is designed to connect DisplayPort-enabled computers to flat-panel televisions, multimedia projectors and multimedia A/V receivers, and will unsettle potential competitors with its low price.

As video proliferates on the Web, consumers are downloading content onto laptops, desktops and netbooks and want to display that content on flat-panel televisions and other multimedia displays. To connect through DisplayPort, the next generation digital display interface connectivity, they will require a variety of converter options.

“Video is creating a new, more vibrant Internet, and Analogix Semiconductor is well positioned to help consumers make the most of it,” says Dr. Kewei Yang, Chairman and CEO of Analogix Semiconductor. “The company continues to demonstrate leadership in providing end-to-end interface connectivity for all multi-media devices and helping device makers interoperate.”

Small Form Factor fits into Consumer Electronics Devices

ANX9830 is designed into a very small package and consumes very little power. It designed to support very small form factors like Dongles, Flat-TV internal connectivity, LCD Monitors, Computer Docking Station Products, Projectors, A/V Receivers and other multimedia receiver products.

The single-chip ANX9830 supports 1080p and 1920x1200 at 60Hz resolutions with up to 10 bits per color. It offers 8KV ESD protection.

The ANX9830 Increases Customer Opportunities

“The ANX9830 creates numerous opportunities for consumer electronics manufacturers,” says Soumendra Mohanty, Senior Director of Marketing at Analogix Semiconductor. “We are excited to work with Consumer Electronics manufacturers to include ANX9830 into their back panel as a DisplayPort Receptacle.”

The ANX9830, immediately available for sampling, complies with DisplayPort 1.1a video display standards, HDMI 1.3 specifications and HDCP 1.3 high-definition digital-content-protection encryption. It requires no external clock source, giving it greater simplicity of design.

The product is available in a 48-pin QFN package and volume pricing is available.

About Analogix Semiconductor

Analogix Semiconductor, Inc. designs and manufactures high-performance analog and mixed-signal semiconductors for the Digital Multi-Media market. Analogix is a leader in providing end-to-end interface connectivity semiconductor solutions for DisplayPort, the next-generation digital interconnect for the personal computer. Analogix also provides a full suite of HDMI 1.2 and 1.3 transmitters, including ultra-low power CoolHD™ family products, and receivers for the distribution of high-definition video and audio in consumer electronics. Analogix is based in Santa Clara, Calif., with offices in Beijing, China, Shenzhen, China and Tokyo, Japan. For more information, visit http://www.analogix.com.

Analogix Semiconductor, Inc.
Soumendra Mohanty, 1-408-988-8848 x225
smohanty@analogixsemi.com