Analogix Introduces SlimPort Mobile Device to Display Accessories

Semiconductor Company Enters Accessory Market, Launches SlimPortConnect.com

Analogix Semiconductor, the market leader in enabling DisplayPort™ products, announced it has entered the accessory market. The new line of SlimPort® accessories feature a microUSB adapter that connects SlimPort or MyDP (Mobility DisplayPort) enabled mobile phones and tablets to any HD projector, TV, computer or monitor for multi-display productivity and big screen entertainment.

“Using next generation smartphones and tablets with integrated SlimPort products combined with SP accessories will make it easy to own most any screen wherever you go,” said Andre Bouwer, vice president of marketing for Analogix. “Multi-screen multi-tasking will become a reality, while sharing content with friends, family and colleagues will be simpler than ever.”

Coming to market in the next couple of months, tablets and smartphones featuring SlimPort capabilities will be equipped to display true full HD (1080p at 60Hz) media on any screen, even in 3D, all while preserving battery life. Analogix is releasing a total of four supporting microUSB cables and adapters with connectivity through most popular display standards - HDMI, VGA, DVI and DisplayPort.

“The VESA MyDP specification, based on globally adopted DisplayPort technology, was designed specifically to make media sharing high quality and intuitive to connect,” said Mike Engbretson, chief technology engineer of Granite River Labs. “We are very pleased to have certified the source silicon for the industry’s first MyDP product, and look forward to working with Analogix and their customers to certify SlimPort active adapters and mobile devices. MyDP certification is critical to the successful launch of SlimPort and assures customers that the products meet expected compliance and interoperability requirements.”

The first in the series, model SP1002, is immediately available in both the US and Europe on Amazon for $29.99 (USD). At the same time, Analogix has launched, SlimPortConnect.com where consumers can find information about SlimPort devices and accessories, the benefits of such solutions, where to buy and more.

About Granite River Labs

With lab locations in Santa Clara, Calif., and Taipei and Hsinchu in Taiwan, Granite River Labs provides a range of engineering services to help customers adopt multi-gigabit connectivity technologies from the IC to system level, including compliance testing, debugging, device characterization, signal/power integrity modeling and simulation, stress testing, benchmarking, and interoperability. Information about GRL is available www.graniteriverlabs.com.

About Analogix Semiconductor

Analogix Semiconductor, Inc. designs and manufactures semiconductors for the digital multimedia market, from portable devices such as smart phones to high-end graphics cards and large, high-definition displays. Analogix is the market leader in providing end-to-end interface connectivity semiconductor solutions for DisplayPort, including the SlimPort family of products. For more information visit www.analogix.com or follow us on Twitter @Analogix.

Analogix and SlimPort are trademarks or registered trademarks of Analogix Semiconductor, Inc. All other trademarks and trade names are the property of their respective owners.

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