Selection by one of China’s Largest Smartphone Makers Extends String of SlimPort Design Wins among Leading Global Device Makers

Analogix Semiconductor, Inc. and ZTE Corporation (“ZTE”) today announced that ZTE’s newest flagship smartphone – the Nubia Z5S – features a built-in SlimPort^® interface solution for displaying content on external displays with Full-HD resolution. Nubia is a premium brand of smartphone, under ZTE Corporation.

Designed for high-performance entertainment, the Nubia Z5S runs on a Qualcomm Snapdragon S4 Pro high-speed processor, which features Adreno320 graphics for enhanced gaming and visual effects. As ZTE’s first smartphone to feature SlimPort, the Z5S brings a whole new dimension to the smartphone user experience.

“We designed the Nubia Z5S to be our fastest, most fully featured smartphone, with an array of advanced entertainment capabilities,” said Ni Fei, General Manager of the Nubia brand. “Its built-in SlimPort interface allows users to make the most of those capabilities by providing a powerful, easy-to-use way of sharing full-HD content with projectors, monitors and TVs.”

“Analogix is proud to be part of the initiative with Nubia. By selecting the SlimPort solution for Nubia Z5S, all the great qualities of the phone are being brought together, offering stunning theater quality audio and video to share with friends and family on a big screen. Great for 3D gaming or shopping on the internet, the Z5S is sure to be a success in the market,” said Andre Bouwer, vice president of marketing for Analogix.

This latest introduction reflects a continuing a trend of manufacturers integrating SlimPort solutions into high-end handsets that require very high video resolution, slim form factors and efficient energy use and it demonstrates SlimPort’s rapidly growing global acceptance as a single high-performance interface that connects to the full range of displays.

Analogix Semiconductor is the leading supplier of DisplayPort-compliant semiconductors and IP products used in notebooks, tablets and other mobile devices. The DisplayPort standard is an innovative, packetized digital interface for high-resolution video and audio that was developed by the Video Electronics Standards Association (VESA). Analogix SlimPort products are based on DisplayPort technology.

About Analogix Semiconductor

Analogix Semiconductor, Inc. designs and manufactures semiconductors for the digital multimedia market, from portable devices such as smartphones to high-end graphics cards and large, high-definition displays. Analogix is the market leader in providing end-to-end interface connectivity semiconductor solutions for DisplayPort, including the SlimPort family of products. For more information visit www.analogix.com or follow us on Twitter @Analogix.

About Nubia

Nubia is a premium brand of ZTE high-end smart phone. It was launched in Oct. 2012. The Nubia brand is independently managed and differentiated by separate team from ZTE brand. It mainly focus on high-end open market, and develop around the world. Nubia will be in the favor of consumers through differentiation on concept, design, price, advertisement and service. ZTE Corp. is primarily engaged in designing, manufacturing and implementing telecom network solutions and telecom equipment to businesses, as well as manufacturing communication devices for the consumers.

Analogix and SlimPort are trademarks or registered trademarks of Analogix Semiconductor, Inc. All other trademarks and trade names are the property of their respective owners.

Analogix Media Contact
Jonelle Birney Sullivan, 415-819-0847
sullivanj@fullandby.co