SAAP-Certified Cable and Adapters Ready for Compatibility Testing, Design Integration with Next Generation SmartPhones and Tablets

TOKYO & SANTA CLARA, Calif.--(BUSINESS WIRE)--Analogix® Semiconductor announced that its SlimPort™ technology, which delivers uncompressed audio and video from a mobile device’s USB connector to HD and legacy displays, is available for compatibility testing and design integration using cables and adapters from Beijing Creativity.

On display this week at SmartPhone Japan, Beijing Creativity SlimPort products are available to smartphone and tablet manufacturers as well as to consumers in China beginning November 1.

“The SlimPort products from Analogix bring powerful media sharing capabilities to smartphones and tablets, allowing big screen, group viewing of all phone content from videos and photos to business media like PowerPoint™ presentations and spreadsheets,” said Weixin Ni, General Manager of Beijing Creativity. “Creativity has seen a great interest from devices manufacturers to integrate SlimPort products into their devices, and now we have the cables and adapters to support the proliferation of complete SlimPort solutions to consumers.”

Smartphone and tablet manufacturers can order SlimPort cables and adapters at www.beijingcreativity.com that have been verified for quality, performance and compatibility through Analogix’ SlimPort Accessories Adopters Program (SAAP).

“Creativity is an ideal partner for Analogix to help develop the ecosystem of SlimPort compatible mobile devices,” said Andre Bouwer, Vice President of Marketing for Analogix. “Not only does Creativity meet the needs of OEMs who wish to private label their own accessories, they also plan to provide cables to end users as well.”

Why SlimPort Accessories?

Creativity cables and adapters link SlimPort-enabled smartphones and tablets to the millions of monitors, TVs and projectors in the market today by supporting most major video standards including VGA, DVI, DisplayPort and HDMI without using power from the device. Additionally, SlimPort doesn’t require a form factor change on the part of the manufacturer, since it sends content through the industry-common mobile USB connector. Using only three signal pins, SlimPort cables can be ultra-thin at lengths up to five meters, all while transferring uncompressed graphics, video and 3D at full HD with 7.1 channel audio capabilities.

For more information about SlimPort and to see the video visit: http://analogix.com/products/slimport.html.

About Creativity

Beijing Creativity (www.beijingcreativity.com) supplies leading edge products and accessories for high definition displays. These include custom built and standard products for both end users and OEMs. Creativity's advanced engineering enables flexible, high performance, and easy to use smart phones, tablets, notebooks, and displays. Creativity is a privately held company based in Beijing, China. For more information call +86-10-5162-6712, or email sales@beijingcreativity.com.

About Analogix Semiconductor

Analogix Semiconductor, Inc. (www.analogix.com) designs and manufactures semiconductors for the mobile digital display market, from portable devices such as smartphones to notebooks to high-end graphics cards and large, high-definition displays. Analogix is a leader in providing end-to-end interface connectivity semiconductor solutions for DisplayPort, including the SlimPort family of products.

Stowe Consulting for Analogix
Kim Stowe, 408-839-8750
marcom@analogixsemi.com
or
Beijing Creativity
Weixin Ni, +86-10-5162-6712
wni@beijingcreativity.com