New Smart Phone and Tablet Reference Designs Speed Time to Market of Mobile Devices taking the Small Screen to the Big Screen

Fuzhou Rockchip Electronics Co., Ltd, a leading manufacturer of mobile application processors, and Analogix Semiconductor, Inc., a leading innovator in mixed signal circuits and IP, team up to launch SlimPort^® enabled reference designs targeting mainstream smartphones and tablets.

SlimPort delivers uncompressed audio and video over the existing mobile USB connector to HD TVs, computer monitors and projectors, while conserving mobile battery life. The SlimPort interface provides simple plug-and-play connectivity and allows mobile users to enjoy their content in theater-quality full 1080p video and audio on virtually any size displays, without the need for extra power cables.

“The marriage of Rockchip’s high-performance graphics processing and SlimPort delivers outstanding video performance,” said Mr. Chen Feng, vice president of Marketing for RockChip. “We’ve added SlimPort to our reference designs to make it easy for our customers to incorporate SlimPort in their products.”

“2013 marks the year that devices become significantly more interoperable, leveraging the cloud, and sharing content with a variety of screens,” said Andre Bouwer, vice president of Marketing at Analogix. “SlimPort allows rich content on mobile devices to be displayed in its most pure and high-performance form on large screens, without losing battery power in the process.”

Analogix Semiconductor is the leading supplier of DisplayPort-compliant semiconductors and IP products used in notebooks, tablets and other mobile devices. The DisplayPort standard is an innovative, packetized digital interface for high-resolution video and audio that was developed by the Video Electronics Standards Association (VESA). Analogix SlimPort products are based on DisplayPort technology.

About Fuzhou Rockchip Electronics Co., Ltd

Fuzhou Rockchip Electronics Co., Ltd. is a China leading fabless semiconductor company and mobile-internet SOC solution provider founded in Year 2001. Rockchip focuses on mobile Internet Platform with products targeted on Mobile Internet terminals (Tablet/OTT-BOX/Dongle/e-Book) and portable multimedia entertainment terminals (MP3/PMP). Rockchip has combined its Video/Audio and Android experience to produce semiconductor (IC) solutions for the world-renowned OEM/ODM and Brand customers. Rockchip is headquartered in Fuzhou, where all design and development is taking place, and has three additional branches in Beijing, Shanghai and Shenzhen, focusing mostly on programs and marketing. For more information, visit http://www.rock-chips.com.

About Analogix Semiconductor

Analogix Semiconductor, Inc. designs and manufactures semiconductors for the digital multimedia market, from portable devices such as smartphones to high-end graphics cards and large, high-definition displays. Analogix is the market leader in providing end-to-end interface connectivity semiconductor solutions for DisplayPort, including the SlimPort family of products. For more information visit www.analogix.com or follow us on Twitter @Analogix.

Analogix and SlimPort are trademarks or registered trademarks of Analogix Semiconductor, Inc. All other trademarks and trade names are the property of their respective owners

Analogix Media Contact:
Jonelle Birney Sullivan, 415-819-0847
sullivanj@fullandby.co