Millennials Crave More Excitement from Super Bowl Experience, According to Sixth Annual BCW Super Bowl Survey

Millennials Crave More Excitement from Super Bowl Experience, According to Sixth Annual BCW Super Bowl Survey

Millennials Crave More Excitement from Super Bowl Experience, According to Sixth Annual BCW Super Bowl Survey

Millennials, famously, are more interested in enjoying experiences than making big purchases, thus it should be no surprise they want more from the Super Bowl besides the spectacle of the game, funny TV ads and an entertaining halftime show. From emerging gambling opportunities to an esports connection, Millennials want the Big Game to be even grander, according to a national survey measuring fan sentiment conducted by the Fan Experience sports and entertainment specialty of BCW (Burson Cohn & W...